Inaya Jewelry

Our new friends at Inaya Jewelry have a relaunched online store. This NYC-based maker of hand-crafted jewelry (with two locations in the city) went through a major rebranding and needed to bring the web experience up to speed (on desktops, tablets, and smartphones). We led the design of the new site, ensuring the experience on the wide variety of devices used for shopping would be consistent, in line with their brand, and would help drive sales.